Kingman Estate Winery

Brand Strategy

About This Project

Working in tandem with Colorado Wine Industry Development Board, we had the opportunity to help Kingman Estate Winery assess the boxed wine segment and develop a brand strategy for market introduction. During the course of our work, we conducted a visioning and ideation session with the winery’s owners, and then a focus group with a select target of consumers. To complete the project, we provide a very detailed creative strategy for branding and future package design. Unfortunately we were not involved in the package design, but we’re definitely willing to suggest improvements to reflect the quality of these wines.