Winewerx has a well-defined business and brand development process, market tested and proven through 20 years of successful consulting experience in the food and beverage industry. It’s a step-by-step process that produces market initiatives and results quickly and cost effectively.
Assessment
Internal and External Evaluation
We understand the wine business, inside and out. That's because we have owned and managed wineries ourselves, and also created and marketed many successful brands. When we partner with you, we will dig deep into your business and your brand potential. We'll assess your business model, financial capabilities, brand potential and much more.
Visioning & Ideation
BrandVision™
Working closely with you, we define your personal, business and brand visions. Importantly, all must be in sync for any chance of success. Through BrandVision™, our day-long ideation session full of interactive exercises, we will determine your winery's future direction, new products, brand segmentation and communication and help you plan your market focus.
Planning
Business, Sales and Marketing Plan
BrandVision™ provides us with your company's future direction, including market, consumer and brand focus. We will work with you to fine-tune your business model and business/financial plan, and if required, help you plan your cash flow needs and potential operation improvements, including capital expenditures. We will also help you plan your distribution model, including trade programming and consumer marketing initiatives.
Brand Development
Brand Identity and Package Design
Winewerx is a team of brand development professionals. We have expertise in brand creation, design and packaging. Most likely your brand needs some work. With direction from BrandVision™, we may recommend a potential rebranding of your existing product line, potential line extensions, new brand segments and other positioning and communication improvements. With clear direction upfront, our design process is straightforward, simple and cost effective.
Consumer & Trade Development
Marketing and Distribution Execution
Winewerx is no ordinary agency. We're a hands-on business and brand development company. We know how to roll up our sleeves and market and sell wine. We have significant DTC experience, including tasting room/wine club sales and CPG brand marketing skills. We have managed wine distributors and we have on- and off-premise sales expertise, including chain and key account sales. We can provide a full range of brokerage services to help you gain distribution and program and manage your distributor network.
8
Team Member Experts
240
Combined Years of Experience
3840
Bottles of Wine Consumed
7480
Our Office Elevation