Working in tandem with Colorado Wine Industry Development Board, we had the opportunity to help Kingman Estate Winery assess the boxed wine segment and develop a brand strategy for market introduction. During the course of our work, we conducted a visioning and ideation session with...
Over the past couple of years, the Rosé category has become extremely popular as consumers discover new and drier, more complex styles of this refreshing wine that originated in the Provence region of southern France. When we started working with Talon, the winery already had...
For Meadery of the Rockies to grow and reach out to mainstream consumers it was obvious to us that the brand needed a friendlier, more relevant image. It needed a complete rebranding, and with packaging that would stand out on the shelf. Strategically, we decided to...
Finding a communication point-of-difference in the highly competitive vodka category isn't easy. Most brands are fairly one-dimensional, typically focusing solely on image and style. Frïs Vodka Skandia is different. That's because its "cold distilled" distillation process gives it greater flavor when served extremely cold. That’s important...
Turquoise Mesa makes some outstanding wines. Recently, the winery captured best of show honors in the Colorado Governor's Cup, the state's prestigious wine competition. Working with the Colorado Wine Development Board, we worked with the winery's owners to refine their brand positioning communication and to...
Guy Drew is an innovator and outstanding winemaker. The quality of his wines rivals some of the best producers in well known viticultural areas. Which is surprising to many because his vineyards are located in the obscure Cortez/Four Corners area of southwestern Colorado. Coordinating with...
St. Kathryn Cellars had an old and dated package with no appetite appeal and low perceived value. It was obvious to us that the brand needed a complete "refresh". Our solution was not simply to add fruit to the label. The brand needed much more...
Working with the Talon, we recommended that the winery broaden its appeal and sales potential to higher margin, luxury wine consumers through new product segmentation. The strategy was twofold: First to increase overall revenue and profits, and secondly and more importantly, to provide a "halo effect" by...